RICOH THETA 360-degree photos to introduce real estate and rentals!

Do you have any of these problems?

When customers come to view the property they say
"It looks different to when I saw it on the website".

Giving tours of property that I am responsible for requires a lot of work.

I need to take many photos of the interior
to sufficiently show off the property.

I commission a photographer to shoot panorama photos but
it costs a lot of money.

RICOH THETA is the solution to these problems!

Rotate the image in any direction to experience a 360-degree photo.

Using 360-degree photos puts our customers at ease
so that they contact us for more information.

Property can be previewed anytime online.
This increases efficiency for property tours.

You can easily shoot photos in 360 degrees with a single press of the button.
The number of photos shot can be reduced.

It is possible to shoot 360-degree photos in-house so costs are low.


  • Spherical images and videos can be easily shot with a single press of the button.
  • The camera is comfortable to carry around due to its compact and lightweight design.
  • Photos and videos shot with the camera can be moved with complete freedom in 360 degrees.
  • Photos and videos can be viewed on a computer and smartphone.
  • Photos and videos can be easily shared over SNS using a dedicated app.

A photo showing a scene from only a single direction...

Can be viewed freely in all directions when it is a 360-degree photo!!

real-estate_8 - Spherical Image - RICOH THETA

Reasons to recommend RICOH THETA for shooting real estate property

1. Possible to introduce every corner of the property

Customers can rotate and view the photo freely and this allows you to show off how the rooms look in detail. 360-degree photos can be viewed from a computer or smartphone.

2. Reducing man-hours of sales representatives

You can eliminate the problem of customers who say “I don’t know if I want the property unless I go to view it.” because they can check and view every corner of the property. This enables you to reduce property viewings that have a low chance of generating a successful sale and save time.

3. Reducing the number of occasions for shooting photos

Using the 360-degree camera can reduce the work and effort required to re-shoot photos of rooms to meet the request of a customer and the work and effort required to shoot on multiple occasions on a single floor.

4. Easy and fast to upload to a website

The work to upload 360-degree photos to the website after shooting them is both easy and fast using the RICOH cloud service ( which features a virtual tour function in addition to the RICOH THETA dedicated app.

Useful THETA functions to introduce property

Remote shooting

You can perform shooting remotely by linking with a smartphone and using it.

HDR rendering

You can shoot clear photos even in locations with a high level of dark-bright contrast by compositing four images.

Useful accessories for shooting


A monopod stand specially for the RICOH THETA series. It is designed small to reduce the portion of the camera platform and leg appearing in shot images. It extends to a height of 152 cm and can be stowed to a compact length of 56 cm.

Extension Adapter TE-1

A compact and sturdy adapter made of brass. It reduces the tripod body appearing in the shot when using a tripod. With the adapter installed on a tripod, power is supplied through a USB connection and live streaming is possible.

ETSUMI VR Headset E-6637

A twin-lens simple VR headset that enables you to experience VR video by simply setting a smartphone inside the headset. The headset has padding on the section that makes contact with your face and enables you to immerse yourself in VR video.

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Choose RICOH THETA as the 360-degree camera for introducing your property


The model specially for business use and perfect for shooting real estate or vehicle interiors with a tripod.

  • Beautiful photos and videos can be shot with ease according to the shooting scene.
  • Photos can be shot with the preset mode “Room” for shooting real estate and vehicle interiors
  • Wi-Fi transfer speed is very fast.

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Four colors available to choose from. Recommended for people who want to quickly enjoy shooting 360-degree photos.

  • Beautiful photos and videos can be shot with ease according to the shooting scene.
  • The high-quality 4K video is supported.
  • Wi-Fi transfer speed is very fast.

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Can produce approximately 23MP/7K high-definition 360-degree images using the new lens mechanism.
The flagship model, achieving the highest image quality of the THETA series.

  • Ghosting, flare, and fringing are reduced with the newly-developed lens unit.
  • The camera demonstrates superior noise reduction performance even when shooting night views.
  • The first of the THETA series to enable images to be saved in RAW (DNG) format.

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THETA V for shooting high quality 360-degree photos and videos.
The advanced model perfect for corporate use.

  • Photos and videos can be easily shot even in dark locations with the noise reduction shooting and advanced correction function.
  • Wi-Fi transfer speed is very fast.
  • The camera body has a metallic gray color which is a color you never tire of and feels high-class.

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