RICOH THETA is recommended for new and used car dealers!
Increase the number of visitors and your closing rate with 360-degree photos!

Do you have any of these problems?

I want to increase the number of visitors
using the website and SNS.

When customers come to visit us they say "The car looks different to when I saw it on the website".

It is hard to inform the customer about the interior when receiving an inquiry.

It is hard to shoot photos to post online because the inside of the vehicle is narrow.

RICOH THETA is the solution to these problems!

Rotate the image in any direction to experience a 360-degree photo.

You can share photos and videos as interactive contents over the website and SNS.
Perfect for PR!

You can share the interior realistically by shooting the entire space.

You can smoothly share images of the vehicle interior even with viewers in remote locations.

You can easily shoot photos in 360 degrees with a single press of the button even in narrow spaces!


  • Spherical images and videos can be easily shot with a single press of the button.
  • The camera is comfortable to carry around due to its compact and lightweight design.
  • Photos and videos shot with the camera can be moved with complete freedom in 360 degrees.
  • Photos and videos can be viewed on a computer and smartphone.
  • Photos and videos can be easily shared over SNS using a dedicated app.

A photo showing a scene from only a single direction...

Can be viewed freely in all directions when it is a 360-degree photo!!

car-interior_6 - Spherical Image - RICOH THETA

Three reasons to recommend RICOH THETA for vehicle PR

1. Showing the vehicle interior in greater detail

Since you can show in fine detail how the interior looks with a 360-degree image, it makes it easier for customers to solidify an image in their mind of how it actually looks. It is easy to show the charm of the vehicle even online. You can also introduce vehicles held at other sites to the customer when they visit your dealership.

2. Easy to shoot photos quickly even for a beginner photographer

Since it is possible to easily shoot an image of the entire vehicle interior, shooting is complete in a short time. You can also shoot using a self-timer or remotely. Shooting can be performed quickly even if you have a lot of vehicles, which enables you to lower the cost of shooting them.

3. Reducing man-hours of sales representatives

You can eliminate the problem of customers who say “I don’t know which car to buy unless I test drive a lot of them.” because they can check and view every corner of the vehicle interior. This enables you to reduce test drives that have a low chance of generating a successful sale and save time.

Useful THETA functions for car dealers

Self-timer shooting

You can perform the self-timer shooting for still images using THETA only.

Remote shooting

You can perform shooting remotely by linking with a smartphone and using it.

HDR rendering

You can shoot clear images by preventing overexposure and underexposure even in locations with a high level of dark-bright contrast.

Useful accessories for shooting

JOBY GorillaPod Magnetic

A tripod that can be wrapped around objects, simply placed, or attached to metallic objects. It is compact, lightweight, and easy to carry around.

ETSUMI Hi-Pod Selfie & VR Black

A standard selfie stick familiar to many people as a smartphone accessory. Shooting can be performed from angles normally out of reach by attaching a 360-degree spherical panorama camera to it.


A monopod stand specially for the RICOH THETA series. It is designed small to reduce the portion of the camera platform and leg appearing in shot images. It extends to a height of 152 cm and can be stowed to a compact length of 56 cm.

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Choose RICOH THETA as the 360-degree camera for shooting your vehicle interior


The model specially for business use and perfect for shooting real estate or vehicle interiors with a tripod.

  • Natural 360-degree still images and videos can be recorded in high quality using a highly precise stitching process.
  • Beautiful photos can be shot with the preset mode “Room” for shooting real estate and vehicle interiors.
  • Shooting can be easily performed with the self-timer button even without connecting to your smartphone.

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Four colors available to choose from. Recommended for people who want to quickly enjoy shooting 360-degree photos.

  • Natural 360-degree still images and videos can be recorded in high quality using a highly precise stitching process.
  • Beautiful photos and videos can be shot with ease according to the shooting scene.
  • High-speed wireless image transfer. Photos and videos can be transferred wirelessly in a short time.

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Can produce approximately 23MP/7K high-definition 360-degree images using the new lens mechanism.
The flagship model, achieving the highest image quality of the THETA series.

  • Ghosting, flare, and fringing are reduced with the newly-developed lens unit.
  • The camera demonstrates superior noise reduction performance even when shooting night views.
  • The first of the THETA series to enable images to be saved in RAW (DNG) format.

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THETA V for shooting high quality 360-degree photos and videos.
The advanced model perfect for corporate use.

  • Photos and videos can be easily shot even in dark locations with the noise reduction shooting and advanced correction function.
  • The reduced transfer time allows you to quickly check photos and videos in the workplace.
  • The camera body has a metallic gray color which is a color you never tire of and feels high-class.

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