A new way to take pictures.

RICOH THETA is light and small enough to carry with you anywhere. But unlike a normal camera, there’s no need to pose or compose your shot in any way. RICOH THETA lets you take pictures without even thinking, just hold it at any angle and hit the button.

The next best thing to actually being there.

Where you would normally just look at a picture, you explore and become part of RICOH THETA images. You can move around the picture left and right, up and down and experience details you didn’t even see with your eyes.

Start sharing the world around you.

Using RICOH THETA, you can capture your entire surroundings in a way you have never seen before. You can transfer these spherical images from RICOH THETA to your smartphone and then easily share them on social networking services.

* In the AndroidTM app, images can be shared on Facebook/Twitter.

Share your own Street View with the world.

You can create your own Street View simply by posting spherical images taken with RICOH THETA to Google MapsTM. By posting spherical images to Google+TM, you can rotate and view spherical images on an Android phone and share the images easily with friends.

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